Headlines are at their best when they are loaded with details. In a
world crawling with online press releases it’s important to make your
headlines as specific as possible. Newspapers love getting
ready-to-print hometowners with personalized headlines! Including an
individual’s name in your headline makes your news more likely to
appear in print and online.
How it works
While creating a single-format template, you will see an option to
insert placeholders in both your headline and sub-headline. Simply
click the green placeholder button to insert a field from your
spreadsheet. It’s that easy! Your placeholders will appear in your
headline(s) the same way they would in the body of your release. (Click
on the picture below to view a full-size version.) When a newspaper receives your hometown news announcement, the details
you select from your spreadsheet will appear in your headline(s).
Here’s a sample: Note: Only single-format hometowners can be customized for individuals. |